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Promoting your website and Optimizing your website are closely aligned.  Here is a check list to help ensure you include  important content on your site and ways you can help promote it yourself.
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Efficient, affordable websites..that work for YOU. Webthingys.
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efficient, affordable websites..
WEBSITE PROMOTION:
Promoting your website and Optimizing your website are closely aligned....see Website Optimization Tips for additional information.  Some of the same information we will include here.
PROMOTING YOUR WEBSITE:
  • Add your business including your web address (with a live link) to any available websites.....Council sites with a Business Register; Your suppliers websites Distributor listing pages; Any Dealer websites listing pages;  Any sites relevant to your business that you can add yourself to.
  • Note: Any listings on sites that do not link back directly to your website will not help your web presence or your ranking.
  • Look for relevant sites (where possible with a Page Rank of at least 3) that you can exchange links with (Reciprocal Links).
  • Don't leave your site static - Consider adding a quarterly or monthly announcement  plus a small image – new stock/sale/special offer – this encourages people to come back to see what's happening in your business.
  • Gather your client email addresses and start your own Newsletter keeping them up to date on new products, promotions, sales..
  • Check your emails regularly and respond to all inquiries immediately if possible.
  • Make sure you have your logo, email and pertinent images on your Web Presence.
  • Check your descriptive words to ensure that they highlight and sell the benefits of your business, products, services.
  • List your business in any and all appropriate categories.
  • Ensure your web address is added to your Business Cards, Letterheads, Email, Flyers, Brochures and TV/Paper advertisements.
A CHECK LIST -
FOR YOUR SITE & PROMOTING IT YOURSELF?