WEBSITES - DESIGN - CREATION - HANDY HINTS & TIPS
efficient, affordable websites..
Focus: Sharp pictures look smart and professional and are usually needed to sell products and services. A misty holiday location would be an exception.
TEXT - WHAT TO INCLUDE - HOW TO SAY IT:
Format - Convert images to JPG format.
Compression - Compress the images (75/80) to ensure they load quickly
ReSize - Size images to the space you want them to fill.
Quality - Ensure that your final image is of good quality.
Visitors will always want to know your location and how to contact you. It is best to provide your ABN (Australia), full street address and contact details.
When reading a website people tend to 'skip read' and often have short attention spans. eg. Instead of -
"If there are any points on which you require explanation for futher particulars we will be glad to .......by telephone.
Say....."If you have any questions, please ring"
If you are offering information -
Information should be well set-out so that any visitor can find answers to any questions on those subjects.
Helpful Hints on MAKING THE MOST OF YOUR PHOTOGRAPHS:
Composition: Zoom in on your product - make it center stage - make sure that the background is not busy - use a backboard or cloth if necessary. Whatever the product is, you don't need a lot of walls, floors or busy backgrounds. If you need a horizon in the picture, have it either one third from the bottom or one third from the top of the picture. A horizon dividing a picture into two halves makes it unintereting and boring.
Background: The subject in your picture should contrast and stand out from its background. You want the visitor to focus on the product, not the background.
The front page (home page of website) should tell the visitor at a glance what the website offers. Use text that includes words and phases that people might enter in search engines to find products/websites like yours. Use names of products or services. Be concise. A picture tells more than a thousand words, but search engines need words.
- AVOID CLICHES: - your own words are always more sincere.
- REGULARLY REVIEW your promotion and update it with new content.
If you are offering products or services -
Other Information -
Make sure what you say is USEFUL and RELEVANT.
- How will they be delivered?
Cars, Trucks, Motor Bikes